Coolfire Studios
In 2017, Coolfire Studios in St. Louis welcomed me aboard through their esteemed summer internship program. Tasked with leading the Digital Engagement intern team, my responsibilities extended beyond just assisting with the company's commercial and TV productions. I spearheaded a significant production endeavor that unfolded throughout the entirety of the internship period. Overseeing this expansive project allowed me to develop invaluable leadership skills while collaborating with a diverse team of talented individuals, cementing my passion for media production and digital engagement.
Type
Full-Time Internship
Skills
Video, Social Media, Writing
“We Are Coolfire”
As interns we were tasked with analyzing Coolfire’s online presence and constructing a strategy to improve it through content creation.
What we found was a distinct lack of organic social content from Coolfire’s social channels and a tremendous opportunity to fill that space. We opted to produce a series of interview style videos of some of the staff, that would showcase their alluring personalities while also putting their skillets front and center.
We spent the next few months writing, shooting, and editing these concepts into a series we dubbed “We Are Coolfire”.
Our research revealed that 90% of consumers find ‘custom content’ from a company useful for understanding
Our research also led to the discovery that 78% of consumers believe that a company producing ‘custom content’ is interested in developing a relationship with them.